What Is a Customer Success Manager? | 電影影評網
2019年11月18日—Thetitle“customersuccessmanager”isusedforavarietyofsalesroles,someoldandsomenew.SomeCSMsarerebrandedcustomerservice ...
As more companies shift from selling products to services, they have shifted from salespeople to “customer success managers,” who help B2B customers understand how to maximize the value of purchases such as software or cloud services. But for CSMs to be successful, they need a different mission, profile, performance metrics and incentives. It’s a balancing act.
When a business buyer makes an initial purchase from a seller, it’s only the start of the value exchange between the two. Most of the mutual value accrues over time as the customer benefits and both continues and expands purchasing.
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